Since the 21st century, the development momentum of China's mattress industry has been good, and currently China has become an important global consumer market for mattress production bases. The mattress market in our country presents the following characteristics:

1) In the manufacturing field, the industry concentration is low and there is a significant gap between enterprises.

According to rough estimates, there are about a thousand mattress companies in China, among which there are approximately 20 professional mattress manufacturers with an annual production capacity of over 200000 sheets. Most mattress companies in our country are small and medium-sized enterprises, with a large total number but varying levels of professional expertise. There are both professional mattress manufacturers and enterprises that mix mattress, furniture, bedding and other businesses, as well as primary processing factories without product design capabilities. The emergence of a large number of production enterprises has intensified industry competition, and mattress companies have significant gaps in scale, technology, funding, especially in brand promotion. There are only a few nationwide mattress brands.

2) In the consumer sector, the level of mattress consumption among residents is clearly hierarchical.

At present, the mattress consumption market in China is basically divided into three categories: the mattress market in developed cities along the Pearl River Delta, Yangtze River Delta, and eastern coastal areas has formed a relatively fixed market and consumer group for high-end mattress products, with a stable growth in market size; The main consumers in other central cities are mainly medium-sized products, with a lower potential customer base for high-end products; The main consumers in various towns and rural markets are mainly mid to low end products. Most consumers mainly meet their basic sleep needs and have high requirements for the price and durability of mattress products.

The gradual expansion of the demand of the domestic mattress market is first due to the continuous increase of the population of China, which is a large country with a population of more than 1.3 billion. Mattresses are necessities of people's life, especially in activities such as marriage and relocation. Mattresses have become indispensable consumer goods, and the increase of the population will inevitably increase the sales of mattresses. With the gradual weakening of the traditional Chinese public's concept of "hard bed boards", the market for spring mattresses, latex mattresses, and other products will become increasingly widespread.

Secondly, the consumption upgrade demand formed by the improvement of national living standards has led to an increasing demand for sensory requirements such as sleeping environment, mattress quality, and appearance. The upgrading of mattress production technology has met the needs of various groups of people, thereby accelerating the frequency of mattress replacement. Americans always regard mattresses as consumables, and the replacement period is relatively short; In China, mattresses have always been durable products with a replacement period of about 10 years. However, this consumption habit is changing with the prosperity of countrymen's living standard, and the domestic mattress market space is increasing.

In addition, real estate transactions can have an indirect impact on the sales of mattresses, as both the transaction volume and transaction area of commercial housing can stimulate the demand for purchasing mattresses. People's rigid demand for housing will not be fully satisfied for a considerable period of time, and the size of the mattress market will continue to expand with the prosperity of real estate transactions.

After years of development, the Chinese mattress industry has gradually entered the right track, and internationally renowned mattress brands are increasingly exploring the Chinese market. The competition for the domestic market is becoming fierce. Nowadays, design and development, branding, and marketing have become the three driving forces behind the core competitiveness of mattress enterprises. Enterprises that achieve differentiation and specialization in the three major elements of design and development, branding, and marketing will be able to quickly gain competitive advantages and enhance their market position.

In the next few years, the development of the domestic mattress industry will show the following trends:

1) Changes in consumption habits and preferences lead the trend of consumption

With the increase of China's national income and changes in consumer attitudes, people's preferences and demands for mattresses are also constantly changing. Chinese mattress companies are undergoing a transition from manufacturing centric to customer-centric. In this process, companies that are market-oriented and accurately grasp customer needs are bound to lead the consumer trend in the mattress market.

Specifically, there are the following trends in the public's consumption preferences for mattresses:

① Pay attention to the application of new mattress materials. New materials have more or better performance than traditional materials, and the application of each new material in history has had a profound impact on the mattress industry. For example, spring mattresses have become widely used mattresses due to their good elasticity, good support, strong breathability, and durability; Memory sponge can fully conform to the body curve, release pressure, and sense changes in body temperature, providing different levels of softness and hardness, becoming one of the main filling materials for mattresses today. The application of new materials in mattress products has improved people's sleep quality and also prompted domestic mattress companies to pay attention to research and development investment, providing development opportunities for mattress companies with strong technical strength.

② Pay attention to the environmental friendliness of mattresses. After meeting basic sleep needs, health becomes a topic of concern for people. One third of human time is spent in bed, and having a comfortable and healthy mattress is crucial for human health. However, in the immature domestic market, many mattress companies overlook the importance of product quality, resulting in frequent cases of excessive levels of harmful elements such as formaldehyde in mattresses. Environmental friendliness is a factor that consumers pay attention to when purchasing furniture. With the global trend of green economy, environmentally friendly and healthy mattress products will gradually become mainstream in the future.

2) Channel construction has gradually become an important factor in market competition

The competition among mattress companies in the future largely depends on their channel construction capabilities. Mattress companies with efficient and high-quality sales channels will gain an advantage in future competition. The advantages of sales channel construction for mattress enterprises are mainly reflected in the rapid expansion of sales networks and effective management of channels. At present, there are very few mattress companies with sales channels that can cover the whole country, and many brands only have advantages in some provinces and regions. Therefore, taking advantage of the rapid development of the mattress industry, rapid distribution will be very beneficial for the market share of advantageous companies to increase. At the same time, the rapid development of sales channels requires synchronous improvement of channel management. How to enhance the efficiency of direct operated stores and stabilize the relationship with franchisees has become the key to the success of channel construction.

3) Purchasing power further tilts towards premium brands

For a long time, there have been numerous mattress companies, but product homogenization is severe. Consumers tend to choose mattresses based on price, and competition among companies often appears in the form of price wars. With the continuous improvement of urban and rural residents' income levels and the acceleration of furniture replacement pace, the "brand consumption concept" has gradually penetrated people's hearts, the brand effect has gradually emerged, and purchasing power has further concentrated towards well-known brands.

Dedicated to building independent brands and establishing a good brand image has gradually become a magic weapon for furniture enterprises to win the market. The strategic focus of large enterprises will be on product research and development, brand packaging, etc., and their competitiveness will be more prominent; Enterprises with poor brand image and limited technological and financial strength will increasingly be at a disadvantage in competition.